The Roots Wellbeing

Authentically connecting the roots of nutrition to risein modern day wellbeing

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Credits
— Lara Gastinger
Botanical Artist

Marisa Caruso is a wholesome Nutritionist based in Sydney, on a mission to empower householders to take control of their health and prove that food is truly medicine.

Brand Strategy

Brand Essence
Brand Clarity
Audience profile

Brand Identity

Logo Design Suite
Stationary
Brand Book

Website

Wireframes
User Interface Design
Development

Challenge

The challenge was to create a brand that would express her personal and professional brand as well as her nutrition brand personality. Along with providing a website to promote her business and showcase recipes.

Insights

We took Marisa through a brand strategy worksheet, which helped extract, define, and provide clarity on her mission, vision and values for The Roots Wellbeing. The insights discovered was that  Quality - Authenticity - Education were at the heart of her core values. Her audience ranged from the busy mum through to corporate professionals.

Solution

The brand personality and story developed providing a direction that would capture a vibe that was nourishing, classic yet contemporary,  honoring originality and craftsmanship.  We injected a playful and quirky tone that represent Marisa’s warmth and perspective in the photography style.

A suite of logos was developed to connect the personal brand and business name together, providing variation in different contexts to establish trust and develop brand recognition. The font chosen was created by Australian typeface designer which has meticulous flourishes to a classic serif style, providing a friendly personality to the brand name.  A contrasting modernised sans-serif typeface marks a simplistic element to the brand.

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“Terri went above and beyond in creating my vision. Terri checked in with me at every single step providing updates and alternative options which was far beyond what I was expecting! Her passion and persistence for design and branding made the process really enjoyable, I would highly recommend her. ” Marisa Caruso — Founder

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