Our Approach

Believing change
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Our Approach

Creating a memorable, conscious brand goes beyond the basics of logo design and identity.

We use Human Centred Design — blending brand strategy, brand identity and interaction – by placing people at the centre of your brand.

Purpose Driven

What is a purpose driven brand? A purpose driven brand is one that consciously aligns itself to its higher purpose and values conscious impact.

Human-centred

We ‘mind the gap’ by creating conscious connections. Using Human-Centred Design as an approach we take to create holistic brand experiences.

Power of storytelling

Together we shape your brand. With a well-thought and communicative brand concept, you’re able to connect with your customers on an emotional level.

Our Capabilities

01

Purpose

Are you in need of formally articulating your corporate purpose?

When developing your brand, we delve deep into purpose. We immerse ourselves in your world and uncover motivations, passions and untapped potential.

Capabilities

— Purpose Workshops
— Vision & Values
— Mission Statements

02

Strategy

Are you building your business? Repositioning to stay competitive?

We engage your employees, customers and stakeholders and with this insight we can confidently re-imagine the future of your brand and craft a robust and effective strategy that is authentic and aspirational.

Capabilities

— Brand Personality
— Brand Name/Tagline
— Visual Directions
— Tone of Voice

03

Prototype

Are you in need of testing or launching a product or service? 

This prototyping process is based on innovation derived directly from human feedback. The most desirable, feasible, and viable solution can then be created from a breadth of possibility.

Capabilities

— Purpose Workshops
— Personal Mindful Programs
— Vision & Values

04

Voice

Are you in need of defining your brand or campaign expression?

Brand voice is the consistent expression of a brand’s core messages, values, and personality through the purposeful use of words, sound and images. This gives a reason to choose your brand over another.

Capabilities

— Brand Research
— Brand Audits
— Brand Experience
— Brand Positioning

05

Identity

Are you needing design services to bring your brand expression to life?

Visual elements in the brand identity—fonts, colours, logo mark—work together to create an impression, to visually define the brand. Identity creates a recognisable style to communicate your brand's value.

Capabilities

— Brandmark
— Visual Identity System
— Voice and Messaging
— Brand Guidelines
— Brand Applications

06

Interaction

Are you in need of print, digital and physical interactions that engage with your audience?

Our approach is based on this principle: experiences that people enjoy form the strongest connections between a brand and its audience. We build interactions that are functional, joyful, and tell a story.

Capabilities

— Web & Mobile
— App Design
— UX / UI Design
— E-Commerce
— Social Media

Contact us about any of the above services to know more.

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